Marketing agencies assume that people who read their content know SEO marketing (search engine optimization market). However, we found that not everyone knows the basics of SEO and why they are important for their website presence. Many people believe that they can implement either SEO or social media because of the increasing importance given to social media marketing Wordpress Agency Leipzig. This is simply not true. SEO and social media go hand-in-hand to create a great website strategy. Let's get back to basics: What is SEO Marketing?
SEO Marketing Defined.
According to Search Engine Land
SEO stands for search engine optimization. SEO stands for "search engine optimization." It refers to the process of getting traffic through the "natural", "organic", "editorial", or "free" listings on search engines. These results are available on all major search engines, including Google, Yahoo, and Bing. They show web pages, videos, and local listings and rank them based upon what the search engine considers to be most relevant. Paid search ads don't require payment.
Let's take a look at it.
This is the process of getting traffic through the "free," the "organic," the "editorial", or "natural" search engine listings.
Google searches are usually very simple. You either find the answer you need on the first page or you can go back to modify your query. Let's take an example search. Search for "seo market Appleton wi"
Paid results will typically be at the top of search results. The paid results are easily identified by the small orange box that has the word "Ad" beside them. These unpaid results can be referred to in the definition as "free", natural, organic, "organic", and "editorial". If a user clicks on one of these links, it means that the website has captured their attention and may be able to provide a solution for what they are looking for.
Search engines like Google, Yahoo, and Bing all have these results. These pages show web pages, videos, and local listings, and are ranked according to what they consider the most relevant.
These results will be displayed on all major search engines, such as Google, Bing, and Yahoo, or even lesser-known platforms. These search engines don't automatically rank you the first because they know you have the best product. Your online presence must prove that you have the best product.
No payment is required.
The paid results are, as mentioned above. This is a topic for another article. However, you will never see organic results above the paid search results.
SEO is Important for Your Website
Now that you know what SEO Marketing is, how does it relate to your website? Can SEO even work for you? Why not just use social media to promote your website? Great questions. Great questions. 75% of searchers click on the first five results in Google. Only 25% (or roughly 25%) will go to page two. These SEO statistics will help you decide if that is enough.
Search engines account for 75% of all internet transactions
A 61% discount on an inbound lead, someone who visits your site and fills out a Contact Us form, is offered by an outbound lead (a sales representative).
Outbound leads have a 1.7% closing rate while SEO leads have a 14.6% average close rate
Search engines are responsible for 93% of all online experiences.
Search Engine Optimization vs. Social Media Marketing
Search isn't limited to search engines anymore. You can also find businesses on your Twitter feed, LinkedIn and Facebook. It is true. This is true. However, although someone may come across your company via Facebook, for instance, they most likely are there to browse or get help. They are not necessarily looking to purchase your product or services.
Most likely, your potential customers are on social media because they're bored and/or curious. If someone is looking for something specific, it's likely that they will be ready to buy. SEO is an important part of your web marketing strategy.
SEO Marketing and Social Media Go Hand-In-Hand
Your potential customers will notice that you are a social media brand leader, and they will be more likely to trust you. Search engines can see how often your content has been shared and how many people interact with you. They also assess how well your brand management is managed. This trust can help your company gain more customers and improve your website's ranking in search engines. This article will teach you one thing about SEO, and one about social media.